

Chad Peets
Experienced sales leader, early-stage investor, and former Managing Director at Sutter Hill Ventures who helped build Snowflake's go-to-market organization and has served on boards including Lacework, Luminary Cloud, Clumio, and Sigma Computing.
Best podcasts with Chad Peets
Ranked by the Snipd community

222 snips
Aug 23, 2024 • 1h 4min
20Sales: How Snowflake Built a Sales Machine | Why You Have to Hire a CRO Pre-Product | Why Most Sales Reps Do Not Perform | Why Hiring Panels are BS in Interviews | Why Remote Sales Reps Do Not Care About Their Development with Chad Peets
Chad Peets, a renowned sales leader and recruiter, shares his insights from building Snowflake's successful sales team. He emphasizes the critical need for a Chief Revenue Officer even before a product launch, challenging the notion that founders should handle sales alone. Peets discusses why most sales reps struggle to perform, the importance of effective comp plans, and the pitfalls of poor hiring practices. He also highlights the evolving dynamics of sales talent in remote work environments, advocating for in-office collaboration to drive success.

189 snips
Nov 7, 2025 • 1h 9min
20Sales: Why You Need a CRO Pre-Product | Why Remote Sales Teams Do Not Work | How Snowflake Built a Sales Machine with Chad Peets
Chad Peets, a seasoned sales leader with a track record in building go-to-market organizations, shares insights on why SaaS companies should hire a CRO pre-product. He discusses common mistakes in hiring sales teams and the importance of aligning compensation plans with desired behaviors. Peets emphasizes collaboration between sales and product teams while warning against chasing big accounts that can derail focus. He also outlines how to create a consistent hiring process, the need for in-office sales reps for development, and strategies for scaling effectively.


