The Instagram Stories - 7-1-24 - VidCon Recap and Adam Mosseri Talks Followers
Jul 1, 2024
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Adam Mosseri, a social media and tech expert, discusses followers on Instagram. The podcast covers insights from VidCon, Instagram algorithm myths, creating original content, optimizing profiles, posting strategies, follower analytics, account security tips, two-factor authentication, password security, and a book recommendation for 'Project Hail Mary'.
Instagram algorithm now uplifts small creators, promoting equal opportunity for all.
Engagement is crucial; focus on creating engaging content over follower numbers for success on Instagram.
Deep dives
Instagram Algorithm Updates from VidCon Panel
During VidCon, a panel discussed Instagram algorithm updates. One major change highlighted how the algorithm now uplifts small creators, emphasizing equal opportunity for all. Another update focuses on promoting original content while cracking down on non-original posts. Small creators are encouraged to focus on creating reels as over 50% of Instagram engagement comes from them.
Optimizing Instagram Feed Posts
Regarding Instagram feed post optimization, the aspect ratio preference was discussed. The goal is to maximize screen real estate to engage viewers effectively. Also, the timing of posts plays a role in engagement, ideally aligning with when the majority of the audience is online according to Instagram insights.
Insights on Follower Engagement and Content Creation
Follower count was deemed a vanity metric with engagement being the crucial factor. Adam emphasized the importance of creating engaging content rather than solely focusing on follower numbers. Addressing follower losses, it was explained as a natural process influenced by changing interests and not necessarily a negative reflection on one's account.