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Personal Injury Mastermind
222. Jason Melton, Whittel and Melton — Overcome the Plateau: Ignite Growth
Nov 16, 2023
Jason Melton, a Florida-based lawyer with niche marketing expertise, shares insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. He discusses his success on social media, embracing authenticity, pricing arbitrage in marketing, representing motorcycle injury cases, evolution of marketing strategies, and building authenticity and niche networking.
30:50
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Quick takeaways
- Authenticity on social media attracts a dedicated following and makes content creation easier.
- Connecting with niche communities enhances legal practice and leads to valuable networking opportunities.
Deep dives
Being Authentic and Embracing Social Media
Jason Melton emphasizes the importance of being authentic on social media. He advises lawyers to pick a social media platform and commit to posting consistently. Jason shares his personal experience of using social media, particularly Instagram, to showcase his interests and travels. Despite initial reservations, he found success by being himself and creating content that resonated with his audience. He believes that being authentic makes content creation easier and attracts a dedicated following. Furthermore, Jason highlights the value of virtual assistance through his co-founded company, Regent Remote Services, which provides staffing solutions for law firms.
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Discover
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