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Evolution of Marketing and Frustration with Google Ads
This chapter explores the evolution of marketing strategies and the growth of the firm, as well as the frustration with Google Ads and Local Service Ads for law firms.
Over the past twenty years, Jason Melton (@jasonmeltonesquire) has built his Florida-based law firm, Whittel and Melton (@whittelandmelton), into a thriving practice. With a dedicated team of 12 attorneys, the firm has become a powerful force in the legal industry. Jason's strategic leadership and niche marketing expertise have earned him recognition as a Top 100 High Stakes Litigator and Top 20 Motorcycle Injury Lawyer nationwide. Though not a rider himself, Jason's unique ability to connect with specific client markets propelled his rise to president of the prestigious National Academy of Motorcycle Injury Lawyers (NAML). Jason generously shares his insights on leveraging social media, niche marketing, and relationship building to amplify your professional presence. His proven strategies demonstrate that with dedication and planning, remarkable achievements are possible even in slower growth periods. Jason's career is a testament to the rewards of strategic growth and client focus.
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National Academy of Motorcycle Injury Lawyers Website
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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