Consulting Mastery

Consultant's journey with Jim Taylor

8 snips
Feb 3, 2025
Jim Taylor, a restaurant industry consultant and founder of Benchmark 60, shares his incredible journey from one accidental client during the pandemic to building a thriving consultancy. He reveals how a devastating revenue drop inspired him to reinvent his business model. Jim talks about the unexpected success of his content strategy, which attracted clients despite minimal engagement on social media. He also discusses the unique reasons for opening his own restaurant and debunks myths about restaurant professionals being absent from LinkedIn.
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ANECDOTE

Jim's Accidental Consulting Start

  • Jim Taylor accidentally began consulting during the pandemic after taking a break from corporate restaurant operations.
  • Early client interactions revealed a clear market need, prompting him to pursue consulting as a real business opportunity.
INSIGHT

Power of Retainer Pricing

  • Transitioning from hourly to retainer pricing allowed Jim to forecast revenue and invest in his business confidently.
  • Offering affordable monthly retainers expanded his client base instead of chasing few high-ticket clients.
ANECDOTE

Content Creation Breakthrough

  • Jim was initially terrified of content creation but increased posting from once a week to multiple times daily.
  • Hosting a podcast for a major distributor significantly boosted his credibility and visibility.
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