Marketing Against The Grain Marketing in Web3 with DAOs, NFTs and Tokens
Jun 21, 2022
Matthew Howells-Barby, CMO of Decentralized Games and former VP at HubSpot, dives into the exciting world of Web3 marketing. He discusses the shift from a product-first mindset to prioritizing community engagement and governance in decentralized organizations. Howells-Barby highlights the importance of foundational knowledge in NFTs and play-to-earn models, while reflecting on the unique challenges marketers face in adapting strategies for Web3. He also shares humorous insights on crypto investments and offers a podcast recommendation for personal growth.
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Web3 Learning Path
- If you want to learn about Web3, start with Play-to-Earn.
- NFTs and DeFi are important, but Play-to-Earn shows how they integrate.
Community-First in Web3
- In Web3, community is the foundation, unlike Web2's product-first approach.
- A strong community is table stakes; without it, you have nothing.
Trust over Media
- In Web3, trust and brand identity drive user acquisition, not media.
- Excessive media spend is often noise; focus on building trust and a brand.