Marketing in Web3 with DAOs, NFTs and Tokens
Marketing Against The Grain
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Building Community in Web3
This chapter discusses the essential role of community in the success of Web3 companies, contrasting it with the product-first mindset of Web2. It explores the dynamics of Decentralized Autonomous Organizations (DAOs), the balance between speculation and genuine interest among community members, and the unique governance challenges that arise. The speakers emphasize the importance of leveraging community input for product development and the constant demands for agility and emotional resilience in the Web3 landscape.
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