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Copywriters Podcast

Episode 016 - The Big Idea - Part 1

Aug 7, 2017
In this episode, the hosts discuss the significance of big ideas in copywriting, using Steve Jobs as an example. They explore how creativity and the big idea relate to artists and copywriters, and how skilled copywriters can anticipate future trends. They also discuss the power of a big idea in marketing, giving examples of how it can redefine an industry and sell products. Additionally, they mention the success of a newsletter pitch and tease a future episode on how to create big ideas.
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Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The big idea in copywriting is a fresh and original concept that can redefine an industry or start a new one by selling an existing or new product based on existing desires in the market, rather than creating new desires.
  • Skilled copywriters tap into future trends by standing at the edge of the marketplace, engaging with the audience, and overcoming fears of judgment to anticipate and create creative ideas that attract customers.

Deep dives

The Power of the Big Idea

The podcast episode explores the concept of the big idea and its significance in copywriting. The big idea is defined as a fresh and original concept that can redefine an industry or start a new one. It is not about inventing a new product, but about how the product is sold. The episode provides examples, such as the Wall Street Journal's ad that made $2 billion and the successful marketing campaign for the investment newsletter, The End of America. The big idea can dominate an industry and turn a niche product into a mass-market product, generating significant sales and impact.

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