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Mobile Games Playbook
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
May 9, 2024
Industry experts Teemu Palomäki and Sonja Skoglund from GameRefinery discuss the Japanese mobile market, highlighting player preferences, monetization strategies, and cultural influences. They explore RPGs, idol games, and collaborations with anime and manga culture. The episode also covers the significance of Golden Week, global appeal of Japanese games, and unique titles like Heavenburns Red and Memento Moré.
31:55
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Quick takeaways
- Japanese mobile games focus on character development and storylines, forming strong player-character bonds.
- Successful Japanese games blend anime visuals and innovative gameplay to appeal globally, emphasizing on localization efforts.
Deep dives
Japanese Mobile Games Market Overview
Japanese mobile games market is characterized by a diverse range of location-based gaming trends, with games like Pokemon Go and Dragon Quest Walk leading the way. The popularity of RPGs and sports-based anime games like Captain Tsubasa and Prince of Tennis also dominates the market. Additionally, genres such as rhythm games and idol management games have a strong presence, with a focus on character-centric gameplay and interactive storytelling.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode