Brandfathers How to get people to care about your brand
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Feb 18, 2025 The hosts tackle the intriguing world of modern branding and influencer marketing. They discuss how Nike’s innovative strategies keep them ahead of the game, while also analyzing the competitive rivalry in the probiotic soda market. The significance of personal branding and how to authentically connect with diverse audiences is highlighted. Plus, there are valuable insights on the evolving landscape of influencer strategies and the balance brands must strike in a saturated market. Expect laughs and engaging banter throughout!
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Valentine's Day Stories
- Oren John shared his Valentine's Day influencer moment with YSL sending gifts to his wife, which made it easier for him and impressed her.
- Jordan Rogers talked about involving kids in Valentine's celebration and supporting local florists.
Poppy's Controversial Marketing Win
- The Poppy vending machine influencer campaign sparked controversy but drove massive attention and category conversation.
- Even negative buzz worked as marketing fuel and positioned Poppy as a category leader alongside Olipop.
Duolingo Owl Death Marketing
- Duolingo killed their mascot Owl in a viral, low-cost marketing stunt gaining more engagement than many Super Bowl ads.
- This shows brands can create their own cultural moments beyond traditional expensive ads for larger impact.