How to get people to care about your brand
Brandfathers
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Navigating the Generational Marketing Shift
This chapter explores the generational gap in cultural references during events like the Super Bowl, emphasizing the need for brands to engage authentically with diverse audiences. It highlights how Duolingo creatively leveraged its mascot's storyline for viral success, contrasting traditional advertising with innovative strategies. The discussion underscores the importance of adapting to current trends in marketing, using compelling visual content to create memorable brand interactions.
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