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The Delicious History of Hershey Chocolate
Feb 13, 2019
Harvard Business School professor Nancy Koehn discusses the life and vision of Milton Hershey, the entrepreneur behind Hershey chocolate. Topics include Hershey's childhood, the building of Hershey Town, worker dissent, Hershey's philanthropy, and the possibility of replicating his success.
25:56
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Quick takeaways
- Milton Hershey's determination to grow his business and ability to anticipate consumer preferences were crucial factors in his success in breaking open the American market for chocolate.
- Milton Hershey's philanthropic vision and establishment of the Hershey Industrial School for Boys highlight his lasting impact on disadvantaged youth.
Deep dives
Valentine's Day: The Romance Between Chocolate and Love
According to the National Confectioners Association, 80% of Americans who are giving gifts to their sweetheart on Valentine's Day plan to share chocolate and candy, which is exactly the gift they want most. The tradition of expressing love on February 14 dates back centuries, but the romance between chocolate and Valentine's Day appears to have begun in England in 1868 with Cadbury introducing a gift box of chocolates in the shape of a heart. This tradition has continued to grow, and chocolate sales alone on Valentine's Day amount to approximately $1.7 billion in the US.
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