The Start, Scale & Succeed Podcast Why Writing a Bestseller Beats Another Year of Grinding with Tyler Wagner (stage 2) - Ep. 350
Dec 2, 2025
Tyler Wagner, founder of Authors Unite and host of The Tyler Wagner Show, has guided over 700 authors to bestseller status. He reveals how writing a book in under 90 days can elevate your credibility and revenue. Tyler emphasizes the importance of giving value to convert readers into clients and how controversy can drive sales. He discusses the dynamics of product quality versus marketing and the advantages of hybrid publishing. Finally, he shares insights on scaling your business through referral partnerships, proving that bestseller lists are within reach for dedicated authors.
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Early Bestseller Changed His Path
- Tyler Wagner wrote his first book at 19 and it became an Amazon bestseller, which opened speaking and paid work opportunities despite his age and debt.
- Bestseller status made others assume credibility and accelerated his career trajectory beyond what credentials alone would have done.
Use Your Book As The Top Of Funnel
- Give away as much value as possible in your book so readers trust you and become higher-ticket clients.
- Use the book as a top-of-funnel that converts a tiny percentage into paid services like ghostwriting or consulting.
Leverage Controversy To Drive Attention
- Consider using controversy in your title or positioning to spark conversation and viral attention, if you can handle pushback.
- Controversy can multiply visibility and sales when managed responsibly.
