The Start, Scale & Succeed Podcast

Scott Ritzheimer
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Dec 30, 2025 • 20min

Where are you spending your most valuable resource? with Scott Ritzheimer (stage 5) - Ep. 358

In this practical episode, Scott Ritzheimer, shares a simple exercise to reclaim control of your CEO schedule. If you struggle with endless pulls on your time and unclear priorities, you won't want to miss it.You will discover:- How to rate current time use across key categories like planning and mentoring.- Why envisioning your ideal schedule six months out reveals big shifts- What setting goals for top movers turns insights into actionable changeThis episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizScott helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.Want to learn more about Scott Ritzheimer's work at Scale Architects? Check out his website at https://www.scalearchitects.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 30, 2025 • 21min

Why Your Website Gets No Leads (And the Simple Fix Founders Miss) with Daniel Strohli (stage 3) - Ep. 357

In this actionable episode, Daniel Strohli, Founder of Profitsx.com, shares how to build scalable lead systems for contractors and service businesses. If you struggle with inconsistent pipelines and payroll pressures, you won't want to miss it.You will discover:- How to create client-centric websites that generate high-quality leads- Why consistent, focused work outperforms talent in marketing- What simple automations boost visibility and conversions fastThis episode is ideal for for Founders, Owners, and CEOs in stage 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizDaniel Strohli is the founder of ProfitsX, a company dedicated to helping contractors and service-based businesses grow by building trust, credibility, and visibility online. Since 2018, he has guided business owners in creating client-centric websites, lead capture systems, and simple automations that consistently generate high-quality leads. With a background in real estate and business development, Daniel understands firsthand the challenges entrepreneurs face in competitive markets. His systems and strategies have helped clients increase revenue by an average of 38% in just 6 months.Want to learn more about Daniel Strohli's work at Profitsx.com? Check out his website at https://profitsx.com/Check out his free resources at https://profitsx.com/resourcesMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 23, 2025 • 15min

Why Top Leaders Leave — And It’s Not About the Money with Jody and Morgan Thelander (stage 4) - Ep. 356

In this practical episode episode, Jody K. Thelander, CEO of J. Thelander Consulting and Morgan Thelander, COO of J. Thelander Consulting, shares how how to fix messy compensation structures using market data. If you struggle with inconsistent pay and retention risks, you won't want to miss it.You will discover:- How to use surveys for free, tailored market comp insights- Why balancing cash and equity prevents talent flight- What data-driven plans avoid emotional comp pitfalls
This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
Jody and Morgan Thelander are a powerful mother/daughter duo. The team behind J. Thelander Consulting (recently featured in Forbes) brings unmatched expertise in executive compensation, founder strategy, and leadership alignment at growth-stage companies. They’ve built a reputation for translating complex compensation data into actionable strategies that help founders attract and retain top talent while navigating the scaling journey. Their perspective is especially valuable for your listeners because it bridges the human and financial sides of growth: how leaders get compensated, how to shape culture, and how alignment at the top sets the tone for long-term success.Want to learn more about Jody K. Thelander and Morgan Thelander's work at J. Thelander Consulting? Check out his website at https://jthelander.com/Check out this survey at https://survey.jthelander.com/Connect with Jody K. Thelander at https://www.linkedin.com/in/jody-thelander/Connect with Morgan at https://www.linkedin.com/in/morgan-thelander/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 23, 2025 • 21min

How to Handle Co-Founder Conflict with Andrew Poles (stage 4) - Ep. 355

In this insightful episode, Andrew Poles, Founder and CEO of Andrew Poles Founder Growth Coaching, shares how to resolve co-founder tensions and evolve into a high-impact CEO without burnout. If you struggle with misaligned decisions and strained leadership partnerships, you won't want to miss it.You will discover:- How to prioritize alignment over agreement to move forward faster- Why fostering deep connections boosts team performance exponentially- What neuroscience reveals about avoiding burnout in scalingThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizAndrew Poles is a sought-after executive coach and thought leader who helps visionary founders grow high-impact businesses—without burning out. With over 20 years of experience, he’s coached 10,000+ leaders from companies like NASA, Dell, Schwab, Netflix, and Epic Games. A former senior leader who turned around multi-million-dollar businesses, Andrew launched his coaching practice in 2020—hitting six figures in six weeks and doubling year over year. He blends neuroscience, leadership psychology, and storytelling to help first-time founders evolve from individual contributors to high-impact CEOs.Want to learn more about Andrew Poles' work at Andrew Poles Founder Growth Coaching? Check out his website at https://andrewpoles.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 16, 2025 • 15min

The Hobgoblin of Little Minds (Consistency vs Continuity) with Scott Ritzheimer (stages 1,2,3,4,5,6,7) - Ep. 354

In this paradigm-shifting episode, Scott Ritzheimer shares why rejecting "foolish consistency" unlocks founder greatness across all stages. If you struggle with rigid processes killing innovation or chasing shiny objects derailing vision, you won't want to miss it.You will discover:- Why foolish consistency is the hobgoblin stifling your breakthroughs- What adaptive leadership separates great founders from the pack- How continuity of vision beats rigid methods every timeThis episode is ideal for for Founders, Owners, and CEOs in stages 1,2,3,4,5,6,7 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizScott helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.Want to learn more about Scott Ritzheimer's work at Scale Architects? Check out his website at https://www.scalearchitects.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 16, 2025 • 20min

Four Houses of Success: A 15th-Century Banker’s Legacy Guide with Cris Zimmermann (stage ,) - Ep. 353

In this profound episode, Cris Zimmermann, Co-Founder of Medici Global Ventures, shares Medici principles for transitioning from success to lasting significance. If you struggle with emptiness despite wealth and unclear legacy impact, you won't want to miss it.You will discover:- How to foster multi-generational family and business continuity like the Medicis- Why blending art, leadership, and strategy builds enduring influence- What strategic planning secures your wealth and values for centuriesThis episode is ideal for for Founders, Owners, and CEOs in stage , of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizCris Auditore Zimmermann is a seasoned entrepreneur, global investor, and keynote speaker with over 25 years of experience. He emphasizes the importance of strategic planning and legacy building. He has founded more than 20 companies across five countries, authored Get Your House in Order, and co-founded the Medici Community. Cris empowers entrepreneurs to harness the timeless principles of the Medici legacy to build lasting success and impact.Want to learn more about Cris Zimmermann's work at Medici Global Ventures? Check out his website at https://medicilegacy.com/You can buy his book Get Your House in Order at https://medicilegacy.com/medici-box/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 9, 2025 • 22min

What To Do When You Can’t Spend Your Way to Revenue Growth with David Lorango (stage 4) - Ep. 352

In this invigorating episode, David Lorango, CEO and Founder of Startup Accelerators, shares how to reignite growth when marketing spend no longer moves the needle. If you struggle with flatlining revenue despite bigger budgets and a solid team, you won't want to miss it.You will discover:- Why more ad spend alone kills ROI at scale- How to shift from acquisition-only to full-funnel creativity- What injecting fun and joy unlocks breakthrough campaignsThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizDavid is the director of e-commerce at Uniqlo and the founder and CEO of the marketing agency Startup Accelerators. As a high-demand coach, David has helped over 300+ startups scale successfully. With over 15 years of experience as an innovative marketing leader, David has driven growth for top brands including Chanel, MAC Cosmetics, Clorox, Forever 21, and The Wonderful Company. David’s biggest success story was with Nick’s Ice Cream. When David started with Nick’s in 2019, the company was only selling in stores in the northeast. By the end of 2022, Nick’s was in 14,000 stores, including Walmart. They had raised $100 million in seed round funding, and the business was doing nine figures.Want to learn more about David Lorango's work at Startup Accelerators? Check out his website at https://startupaccelerators.io/Connect with David at https://www.linkedin.com/in/davidlorango/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 9, 2025 • 18min

Why Your Executive Team Can’t Scale What You Won’t Show the World with Alan McLaren (stage 5) - Ep. 351

In this energizing episode, Alan McLaren, Co-Founder of STRATA Originals, shares how to build a powerful leadership brand that pulls opportunities to you instead of pushing uphill. If you struggle with team execution feeling heavy and growth stalling despite a strong C-suite, you won't want to miss it.You will discover:- Why your personal visibility is the hidden multiplier for company momentum- How to start building thought-leadership in just 15 minutes a week- What authentic commenting on LinkedIn does that original posts alone can’tThis episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizAlan McLaren, Co-Founder of STRATA Originals, co-leads a personal branding agency specializing in working with CEOs, executives, entrepreneurs, and legal professionals. With a strategic, intentional, and authentic approach, Alan has coached or trained over 600 CEOs in the past two years. Alan’s passion for personal branding comes from over two decades of experience in leadership roles, including public companies, partnerships, and entrepreneurial ventures. As Co-Founder of Infinitycomm, a full-service marketing agency, he developed deep expertise in public relations and marketing, honing his ability to craft and elevate brands, including those of CEOs and their personal brands.Want to learn more about Alan McLaren's work at STRATA Originals? Check out his website at https://strataoriginals.com/Every CEO broadcasts a leadership signal. The question is: how clear and trusted is yours?If you believe your voice and presence shape how investors, employees and the market perceive you, the Leadership Signal Scorecard was built for you.It’s a complimentary five-minute diagnostic that reveals how visible and trusted your leadership signal is today.You’ll receive your score benchmarked against other CEOs, along with personalized next steps to strengthen your presence and scale your impact.See where you stand: https://quiz.strataoriginals.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
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Dec 2, 2025 • 22min

Why Writing a Bestseller Beats Another Year of Grinding with Tyler Wagner (stage 2) - Ep. 350

Tyler Wagner, founder of Authors Unite and host of The Tyler Wagner Show, has guided over 700 authors to bestseller status. He reveals how writing a book in under 90 days can elevate your credibility and revenue. Tyler emphasizes the importance of giving value to convert readers into clients and how controversy can drive sales. He discusses the dynamics of product quality versus marketing and the advantages of hybrid publishing. Finally, he shares insights on scaling your business through referral partnerships, proving that bestseller lists are within reach for dedicated authors.
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Dec 2, 2025 • 20min

The Dangerous Lie That “Success Will Finally Set You Free" with Shae Bynes (stage 4) - Ep. 349

In this liberating episode, Shae Bynes, Chief Fire Igniter of The Good Faith Group LLC, shares how to replace grind with grace for sustainable success and true freedom. If you struggle with burnout and the hidden costs of ambition, you won't want to miss it.You will discover:- How to receive grace as a gift already available to you- Why grace, not hustle, is the fuel for lasting results- What grace-empowered leadership creates flourishing culturesThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizAffectionately known as the “Chief Fire Igniter,” Shae Bynes is a catalyst for grace who equips leaders to create cultures where both people and results flourish. A pioneer in the Kingdom business movement, she has impacted over one million people globally through her books, courses, podcasts, and speaking, helping leaders embrace a grace-empowered way of life and leadership. With 25 years of experience, including leadership at a Fortune 50 company and over a decade as a founder and business owner, Shae brings strategic clarity and transformational insight to her advisory work with both entrepreneurs and executives.Want to learn more about Shae Bynes's work atThe Good Faith Group LLC? Check out her website at https://shaebynes.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

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