Idea to Startup Customers Speak Problem, But You’re Speaking Solution
8 snips
Nov 16, 2023 Entrepreneurs often miscommunicate with customers by focusing on solutions instead of addressing their problems. The podcast highlights the importance of speaking the customer’s language to bridge this gap. It uses a live test comparing two landing pages for an AI bot aimed at debt relief, one using problem language and the other using solution language. Real-world examples demonstrate how problem-centric messaging can engage customers, foster trust, and ultimately lead to business success.
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Language Gap Kills Startups
- Customers only understand problem language, but entrepreneurs speak solution language.
- This mismatch causes many startups to fail as customers don't get the value offered.
Apple Stand Problem Language
- A farm stand presents apples with feature-based labels like sweetness and tartness, confusing customers.
- A simple problem-focused sign "best apples for an apple pie" on Granny Smith apples instantly signals the right choice, boosting sales.
Speak Customer’s Problem Specifically
- Speak your customer’s specific problem in their words to build trust and attract more customers.
- Being specific about the problem beats broad solution descriptions and increases conversions.
