#13485
Mentioned in 3 episodes

The Brain Audit

Book • 2009

Mentioned by

Mentioned in 3 episodes

Mentioned by
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Sean D'Souza
as a book where the concept of the problem comes before the solution was controversial.
How to explain concepts elegantly (and keep the attention of your audience)
Mentioned by
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Brian Scordato
as a book where the concept of customers being fluent in problem was crystallized.
Customers Speak Problem, But You’re Speaking Solution
Mentioned by
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Sean D'Souza
as a book he wrote in 2009, before 'Suddenly Talented'.
Why We Write: Part 1

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