

#13485
Mentioned in 3 episodes
The Brain Audit
Book • 2009
Mentioned by
Mentioned in 3 episodes
Mentioned by 

as a book where the concept of the problem comes before the solution was controversial.


Sean D'Souza

How to explain concepts elegantly (and keep the attention of your audience)
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as a book where the concept of customers being fluent in problem was crystallized.

Brian Scordato

Customers Speak Problem, But You’re Speaking Solution
Mentioned by 

as a book he wrote in 2009, before 'Suddenly Talented'.


Sean D'Souza

Why We Write: Part 1




