The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 786: Going Long: How Procore’s Founder Tooey Courtemanche Built a Billon-Dollar SaaS Empire Over 23 Years
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Feb 14, 2025 Tooey Courtemanche, the founder and CEO of Procore, shares his remarkable journey in building a billion-dollar SaaS empire for construction management. He dives into the importance of focus and perseverance, especially during economic downturns. Tooey discusses strategic transitions, like shifting from residential to commercial markets, and highlights customer-centricity as a key to Procore's success. He also explores how AI is transforming the industry and the significance of training salespeople to understand both tech and construction deeply.
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Surviving the 2008 Crisis
- Tooey Courtemanche, Procore's CEO, didn't take a salary for two years and sold all his possessions to keep the company afloat during the 2008 financial crisis.
- A $300,000 check from investor Kevin O'Connor ultimately saved Procore.
Breaking into Enterprise
- Procore targeted the Boston market due to its concentration of large contractors.
- Leveraging local FOMO and focusing on customer needs helped Procore break into the enterprise market.
Building Customer Loyalty
- Make customers feel like they are part of something special.
- Empower customers to become advocates, recognizing their success is tied to yours.