Business Wars

Netflix vs Blockbuster - Sudden Death | 1

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Feb 6, 2018
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ANECDOTE

Founding Moment That Changed TV

  • In 1997 Marc Randolph and Reed Hastings founded Netflix to challenge Blockbuster's rental model.
  • Their idea would later upend television and the movie industry by offering vast choice at home.
ANECDOTE

Antioco's Sundance Confidence

  • In January 2007 John Antioco attended Sundance as Blockbuster CEO watching indie filmmakers and parties.
  • He felt confident after crafting a plan he believed would crush Netflix.
INSIGHT

Data Power Masks Operational Fragility

  • Hastings built powerful algorithms that tracked user behavior and preferences, creating a unique data advantage.
  • That data supremacy felt decisive, but Netflix remained operationally fragile beneath it.
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