The StoryBrand Podcast

#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget

26 snips
Oct 20, 2025
Discover why most Facebook ads fail and how to create compelling, curiosity-driven messaging that grabs attention. Learn a 3-part framework to outsmart bigger brands without a huge budget. Dive into the impact of AI on ad creation and research, allowing smaller teams to produce winning ads efficiently. Gain insights on measuring customer acquisition costs and why traditional attribution models can mislead. Plus, find out which brands are excelling by embracing rapid testing and authentic customer language.
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INSIGHT

Survival Soundbites Win Attention

  • Most Facebook ads fail because they don't pique curiosity with a survival-focused message.
  • Use
ADVICE

Start With Clear Front Steps

  • Fix your 'front steps' first with clear survival soundbites before optimizing other assets.
  • Then improve 'front porch' lead content and 'front door' sales collateral in that order.
INSIGHT

Creative Is The New Targeting

  • Creative equals targeting on Meta because the platform finds the right people for your creative.
  • That means message matters far more than ad format.
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