Snacks 23: Inbound Buying Experience - Increasing Conversion Rates

Sidney Waterfall, a specialist in enhancing inbound buying experiences, shares his insights on increasing conversion rates. He emphasizes the importance of a well-prepared first meeting and effective research. Sidney discusses the critical role of collaboration between sales and marketing, along with leveraging CRM systems as a single source of truth. He also provides actionable strategies for optimizing the lead-to-close funnel and tracking KPIs to ensure successful deal closures.