Clients on Demand S3E4: Why You Should Stop Giving Away Your Best Stuff if You Want to Get the Best Clients
Apr 21, 2021
The discussion critiques the common strategy of giving away valuable content to attract clients, highlighting its ineffectiveness. Instead of gaining paying customers, it often leads to copied content and wasted resources. The speakers advocate for prioritizing direct solutions to client problems over traditional free offerings. They emphasize the importance of targeted marketing and engaging clients in their own transformation, ultimately promoting the necessity for a proactive approach to attract higher-paying clients.
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