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S3E4: Why You Should Stop Giving Away Your Best Stuff if You Want to Get the Best Clients

Clients on Demand

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The Pitfalls of Free Content

This chapter explores the negative consequences of providing valuable content for free, arguing that it conditions clients to expect free resources, ultimately hindering business success. The speakers advocate for a marketing approach that centers on addressing client struggles and aspirations, emphasizing the importance of facilitating real transformation rather than perpetuating a cycle of indecision.

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