Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies Inside the Growth Strategies of Two of The Smartest Podcasters Alive
Apr 30, 2024
In a fascinating conversation, Chris Hutchins, host of "All the Hacks," and Jay Clouse of "Creator Science" share their insights on podcast growth. They discuss the importance of community engagement, innovative advertising strategies, and the balance between creating quality content and building relationships. The duo emphasizes using metrics for marketing optimization and explores the power of guest appearances for audience conversion. Tune in for their unique approaches to turning podcasting into a thriving business!
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The Pizza Hack
- Chris Hutchins wanted pizza at boarding school but couldn't afford it if he wanted other things.
- He bought a whole pizza, ate two slices, and sold the rest to cover the cost, hacking free pizza.
Building Social Currency
- Build relationships by adding value to others and storing favors.
- Summarize insights from informational interviews and share them back with everyone involved.
Content First
- Chris prioritizes content over relationships during interviews to deliver maximum value to listeners.
- He builds relationships outside of content creation, viewing it as a separate but crucial activity.