Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies cover image

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

CHAPTER

Tracking Podcast Sponsorship Engagement

This chapter explores strategies for tracking listener engagement with podcast sponsorships using tools like Chartable and Bitly. It emphasizes the importance of directing listeners to dedicated web pages and analyzing link interactions to optimize ad campaign effectiveness.

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