

The Biggest Billboard is FREE
7 snips Oct 26, 2023
In today's digital landscape, everyone is a media company, and distribution is free! The discussion underscores the importance of content creation and building community engagement. Emphasizing authenticity, it advocates for genuine storytelling in branding. The conversation shifts to navigating social media's evolving algorithms and the power of organic engagement over traditional advertising. Highlighting a positive workplace culture, it also stresses the value of backup plans and learning from failures in business.
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Content for Real Estate Agents
- Create content about your town if you are a real estate agent.
- Interview the principal or a local business owner.
Content is King
- Content and social media are battlegrounds for growth and opportunity.
- Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" predicted this.
Be a Media Company
- Think of yourself as a media company first, then your profession.
- Regardless of your industry, embrace content creation.