SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders Cost/Opportunity and Pipe/Spend
May 26, 2025
Dive into the world of B2B SaaS metrics as experts explore the crucial Cost per Opportunity and Pipe to Spend ratios. Discover how these metrics help evaluate pipeline generation efficiency and the return on marketing investments. The discussion highlights the importance of accurate sales pipeline data and its role in enhancing decision-making. Additional insights into pipeline conversion and the differences between pipeline coverage versus generation metrics provide valuable knowledge for anyone involved in demand generation and budget management.
AI Snips
Chapters
Transcript
Episode notes
Hosts' Pipeline Expertise Sets Tone
- Dave Kellogg and Ray Rike bring distinct perspectives as Metrics Brothers discussing pipeline metrics.
- Their backgrounds as an EIR and CEO add credibility to this detailed pipeline generation topic.
Measure Pipeline Generation Efficiency
- Use cost per opportunity or pipe to spend to measure pipeline generation efficiency by source or campaign.
- Compare efficiency across SDRs, alliances, and marketing channels to optimize investments.
Opportunity Count Offers Stability
- Counting opportunities avoids fluctuating pipeline dollar estimates over time.
- Opportunity count gives a stable, less gameable metric for measuring pipeline generation.