Cost/Opportunity and Pipe/Spend
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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Understanding Cost Per Opportunity vs. Pipeline Spend
This chapter emphasizes the importance of using cost per opportunity as a clearer metric for evaluating marketing effectiveness in B2B SaaS companies. It advocates for better pipeline management and highlights the need for organizations to measure their marketing results, noting that only half currently do.
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