The Game with Alex Hormozi You Are Responsible For Making Your Team Better | Ep 964
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Oct 30, 2025 The guest, a window replacement business owner grossing $4M yearly, dives into the challenges of high turnover in door-to-door sales. They discuss the need for better hiring practices and realistic training methods that mirror actual sales conditions. Alex offers insights on gamifying sales metrics to boost retention and engagement, emphasizing the importance of clear expectations. They also explore talent retention strategies, pairing recruitment copy with the potential career growth in sales, making it an appealing life skill. Insights extend to real estate deal sourcing and monetizing athlete audiences.
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Window Replacement Owner's Bottleneck
- The guest runs a $4M residential window replacement business with ~20% net profit.
- Their core bottleneck is hiring, training, and retaining high-turn door-to-door setters.
Train Like The Real Sale
- Create a training environment that approximates real door-to-door conditions with multiple freestanding doors.
- Role play hostile responses and enforce knocking and quick transitions so reps build muscle memory and resilience.
Turnover Is A Door-To-Door Feature
- High turnover is a feature of door-to-door, not necessarily a bug in your business model.
- Scaling often means doing more of the activity rather than over-optimizing the current conversion set.