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Performance Intelligence Podcast

#99 Confronting Grey Area Drinking, the Rise of "Wine Mum" Culture, Performance Benefits of Cutting Back Alcohol - Sarah Rusbatch

Jul 3, 2024
Sarah Rusbatch, a Grey Area Drinking Coach, shares her journey of heavy drinking, turning point, and life after quitting alcohol. They discuss the rise of 'Wine Mum' culture, personal demons, and embracing sobriety. Topics cover alcohol's impact on relationships, performance benefits of cutting back, and empowering women through behavior change programs.
01:16:18

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Quick takeaways

  • Grey area drinking blurs the line between occasional and dependent drinking, often fueled by societal pressures.
  • Sarah Rusbatch's sobriety journey highlights improved mental well-being, energy levels, and professional success post-alcohol.

Deep dives

Grey Area Drinking and the Impact on Women

Grey area drinking refers to individuals who do not meet the criteria for physical dependence on alcohol but do not identify as occasional drinkers either. The marketing of alcohol towards women, particularly in midlife, has contributed to an increase in alcohol use disorder. This demographic, already dealing with high levels of stress, finds solace in alcohol, leading to behaviors that deviate from their true selves, causing feelings of shame. Alcohol's impact on the brain can induce actions and emotions that differ greatly from one's sober state, often leading to regret and internal conflict.

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