The Product Opscast Product Opscast Episode 9: All About Communication
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Nov 25, 2025 Jake Brereton, COO of LaunchNotes and former Atlassian executive, shares insights on the critical role of communication in product management. He discusses his journey through Atlassian and the challenges of effective communication in scaling teams. Key topics include the dangers of poor communication on business outcomes, timely release notes, and the importance of celebrating successes for team morale. Jake also highlights how AI can assist in communication but emphasizes the irreplaceable human touch necessary for effective messaging.
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Missed Launch At Atlassian Sparked LaunchNotes
- Jake described a two-hour biweekly meeting where PMs demoed features that were already shipped, showing coordination failures.
- That missed a product marketing opportunity and motivated Jake to cofound LaunchNotes to solve product communication gaps.
Flight Level Determines Communication Needs
- Different teams need different timing and granularity for product communication depending on their role.
- Flight level matters: tailor content and timing to audience needs to avoid overload and ensure usefulness.
Use Pre-Release Notes 48–72 Hours Ahead
- Send pre-release notes 48–72 hours before a release to give teams time to prepare and ask questions.
- Break notes by audience and link enablement assets so sales and support can act confidently.