The Futur with Chris Do

059 - Believe You Can — with Jonathan Courtney of AJ&Smart

Aug 10, 2019
Jonathan Courtney, Co-founder of AJ&Smart, shares his inspiring journey from near burnout to becoming a leading voice in design sprints. He reveals how he embraced value-based pricing and transformed his agency's model for success. The discussion dives into the essence of resilience during business challenges and the significance of effective collaboration in design prototyping. With humor, he emphasizes the value of sharing knowledge in entrepreneurship and explores the balance between service and educational offerings.
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ANECDOTE

Bannister's Mile

  • Roger Bannister broke the 4-minute mile in 1954, despite experts believing it was impossible and deadly.
  • This achievement demonstrates the power of belief in overcoming limitations.
INSIGHT

Short-Lived Record

  • Bannister's record only lasted 46 days, proving that perceived limits can be broken.
  • Once a barrier is shattered, it opens up possibilities for others to achieve similar feats.
ANECDOTE

Pivot to Sprints

  • Jonathan Courtney and his co-founder were considering closing their struggling design agency.
  • Inspired by the book "Sprint", they decided to focus solely on design sprints with a premium price.
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