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Using AI at Work
12: Using AI for Your Content Strategy with Molly Mahoney
Mar 18, 2024
Molly Mahoney, a social selling innovator and expert in authentic video content, dives into how AI can turbocharge your content strategy. She shares her journey in mastering AI tools like Jarvis and teaches how to communicate effectively with AI assistants. Molly discusses creating AI avatars for engaging content, the power of custom voices, and using AI for lead generation and written guides. Her energetic approach emphasizes authenticity even in AI-generated materials, making tech both fun and functional in business.
55:06
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Quick takeaways
- Molly Mahoney highlights the importance of treating AI as a collaborative partner to effectively enhance content creation and communication.
- Creating customized AI avatars allows for unique content generation that helps build audience engagement and brand authenticity.
Deep dives
Molly Mahoney: The Prepared Performer
Molly Mahoney, known as the Prepared Performer, transitioned from being a musical theater performer to a coach focused on helping business owners create authentic video content. She began her journey in content creation around 2016, embracing trends such as Facebook Live and Messenger Bots, and has since seen remarkable success, including videos reaching millions of viewers. Her philosophy emphasizes merging technology, particularly AI, with the personal charm and uniqueness of individuals, claiming that the more enjoyable the content creation process, the more successful it will be. Mahoney advocates for business owners to lean into their authentic selves and emphasizes that shifting one’s niche can yield significant results in client engagement and sales.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode