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12: Using AI for Your Content Strategy with Molly Mahoney

Using AI at Work

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Leveraging AI Avatars for Engaging Content

This chapter explores the innovative application of AI avatars in content strategies, particularly for marketing and engaging audiences on platforms like LinkedIn. It covers the effectiveness of personalized GIFs and the creation of tailored GPTs to enhance client engagement and streamline content creation. The discussion emphasizes the transformative impact of AI tools in producing visual content and improving operational efficiency through structured documentation processes.

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