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Decoder with Nilay Patel
How The Onion is saving itself from the digital media death spiral
Aug 22, 2024
Ben Collins, CEO of The Onion, and Danielle Strle, chief product officer, share insights on revitalizing the iconic satirical platform. They discuss the challenges faced by media in the digital age and their strategic plan to return to print in 2024. The duo highlights a new membership model and innovative revenue streams while maintaining content integrity. They explore humor's role in engaging younger audiences and the logistics of newspaper printing, underscoring the significance of satire in today's political landscape.
01:01:48
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Quick takeaways
- The Onion's leadership is revamping the publication after a tumultuous ownership history, focusing on maintaining its integrity and humor.
- The executives aim to create a sustainable business model prioritizing reader engagement through subscriptions while keeping content accessible online.
Deep dives
The Rise of Autonomous Vehicles (AVs)
Autonomous vehicles are gaining traction among the public as educational initiatives about their technology and capabilities increase interest. Studies reveal that as people learn more about companies like Waymo, their preference for AVs over human-driven vehicles nearly doubles. Safety statistics underscore AV reliability, with Waymo reporting zero injury claims and significantly fewer property damage claims compared to traditional drivers. Interestingly, demographics such as LGBTQIA and non-binary individuals displayed heightened interest in AVs, while women also showed an increased inclination once educated on the technology.
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