Decoder with Nilay Patel cover image

How The Onion is saving itself from the digital media death spiral

Decoder with Nilay Patel

00:00

Revitalizing The Onion: A New Era

This chapter explores the transformative journey of The Onion's new leadership as they navigate the complexities of media ownership and strategy amidst changing landscape. They detail their ambitious plans for revival, including a website migration and print relaunch, while emphasizing the importance of maintaining the publication's cultural integrity. The discussion highlights the challenges and successes of modernizing The Onion, reflecting on the emotional connections fans have with the brand.

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