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The Profitable Property Management Podcast
191: The Future of Rental Applications With Grace Doering
Jan 5, 2024
Grace Doering, Founder of Findigs, joins host Jordan to discuss the future of rental applications. They cover Grace's background, her love for startups, problems with historical rental applications, and how Findigs is addressing those issues. Findigs aims to improve the rental application experience by making it easy, transparent, and secure for applicants.
48:03
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Quick takeaways
- Startups require team members who are comfortable with uncertainty and resilient.
- Improving the rental application process involves prioritizing transparency, clarity, and security.
Deep dives
The importance of listening as a salesperson
Being a great seller in the SMB and mid-market space involves understanding where opportunities are and being decisive and actionable towards customer needs at scale. The key characteristic of successful salespeople is their ability to listen more than they talk. This is crucial for genuinely understanding what customers need and internalizing it. Salespeople need to deeply grasp the customer's perspective to be effective.
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