191: The Future of Rental Applications With Grace Doering
The Profitable Property Management Podcast
Prioritizing the Applicant Experience
This chapter discusses the evolution and importance of rental applications, emphasizing the need to prioritize the applicant experience. It highlights the lack of transparency, ambiguity, and security concerns that renters often face and introduces a new product that analyzes bank statements and documents for potential fraud. The speakers draw parallels with other industries to emphasize the changing consumer expectations and the need for the property management industry to focus on efficiency and consumer experience.
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