Startups For the Rest of Us Episode 772 | A Highly Effective Framework for SaaS Positioning
101 snips
Apr 29, 2025 AI Snips
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Episode notes
Positioning is Specific and Practical
- Positioning is product positioning targeted at a specific market segment and buying champion role.
- A clear homepage can act as a forcing function for company-wide alignment on this positioning.
Segment by Workflow, Not Industry
- Segment your customer by workflows, not just firmographics like industry or company size.
- Positioning must include identifying competitive alternatives, which might be manual processes, not just other software.
Three Key Positioning Questions
- Define your target segment by who is doing the workflow and what alternative they currently use.
- Specify the product category you play in and why you're better than competitors or the status quo.