Understanding Market Segmentation through Customer Workflows

How do you position your SaaS for success?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover: 

• (6:59)  – What is positioning, really?
• (11:16)  – Why your homepage matters more than your pitch deck
• (14:17) – Workflow-based segmentation vs. firmographics
• (17:39) – Positioning against competitive alternatives
• (31:13) – The #1 mistake founders make with positioning

Links from the Show:

• MicroConf Growth Retreat | London, UK - May 14-16, 2025
• Invest in TinySeed
• Get Access to Anthony’s MicroConf New Orleans Talk
• Anthony Pierri (@anthonypierri) | LinkedIn
• Anthony Pierri (@apierriPMM) | X
• Fletch

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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