Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Will AI Overviews Crush Small Publishers? Google CEO Responds...

May 24, 2024

Google and Alphabet CEO Sundar Pichai addresses concerns about AI overviews impacting small publishers. Spencer experiments with Reddit traffic, Neil dot fun games, and a caffeine niche site strategy. The podcast explores AI summary reliability, boosting website traffic, and the evolution of search in a digital landscape.

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Introduction

00:00 • 3min

Contentious Interview with CEO of Google about AI Overviews and Publisher Impact

02:38 • 3min

Evolution of Search, AI Overviews, and Impact on Small Publishers

05:43 • 4min

Navigating the Impact of AI Overviews on Small Publishers

09:30 • 18min

Discussing AI Overviews, Google Traffic, Internal Linking with Link Whisper, and Reddit Traffic Strategies

27:19 • 5min

Exploring Web-Based Games and Traffic Statistics

32:00 • 20min

Exploring the Viability of Creating a Niche Website on Caffeine Without Topical Authority

52:22 • 2min

Exploring Legally Mandated Data Sets and Niche Site Discoveries

53:59 • 3min

Welcome back, everybody, to another episode of the Niche Pursuits News Podcast, where Spencer and Jared bring you the most important headlines in the SEO space.

Spencer wastes no time this week and dives headfirst into an important video published on The Verge.

Google and Alphabet CEO Sundar Pichai is interviewed by Nilay Patel, and he asks him some very direct, hard-hitting questions and comments, including ones about the future of niche sites.

He also asks him directly about Google using publishers’ content for its AI answers and talks about the catastrophic loss of traffic for independent publishers.

He discusses two sites that Spencer and Jared have discussed on several occasions: Housefresh and Retrododo, and he asks him about the availability of data from AI Overviews in Google Search Console.

Moving along, Spencer shares a supplemental article about Google’s Ads VP being asked about the impact of AI Search on publishers.

And lastly, they discuss an article on the recent results from AI Overviews.

Moving on to their Shiny Object Shenanigans, Spencer talks about an experiment he’s conducting with one of his sites where he received 11k visitors from Reddit in a single day.

Neal.fun is full of absurd and entertaining games which have likely gone viral, and it’s monetized with display ads.

When it’s Jared’s turn, he reveals Caffeine Informer, a DR73 site with 818 pages, a lot of helpful blog content, and organic traffic of 141k per month.

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