Millionaire University Pitch Perfect. How to Make Selling Your Product and Services Feel Easy | Lisa Fernandez (MU Classic)
Sep 22, 2025
This week, Lisa Fernandez, a story-driven copywriter and strategist, shares her transformative journey from a postpartum layoff to founding her own agency. She discusses overcoming the fear of pitching and emphasizes the importance of specificity and authenticity in sales. Lisa reveals how to detach from outcomes and handle rejection with resilience. With actionable insights on pitching as a creative process, listeners will learn how to sell their services confidently and authentically. Prepare to elevate your pitching game!
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Layoff Sparked A Career Pivot
- Lisa faced a layoff postpartum after moving cross-country and leaned into copywriting as a lifeline.
- The crisis pushed her to retrain quickly and build a remote freelance career from scratch.
Bridge Between Job And Entrepreneurship
- Small daily actions turned learning copywriting into practical income before Lisa lost her job.
- The bridge between W-2 and entrepreneurship is gradual skills accumulation, not an instant leap.
Use Existing Skills As Assets
- Use what you already have: repurpose past experience and skills rather than buying new credentials.
- Position existing strengths as assets to offer clients instead of chasing external validation.
