Pitching Playbook: Specificity, Authenticity, Tactics

Lisa shares her two core pitching principles—specificity and authenticity—and practical outreach tactics (cold email, LinkedIn, content) to grow clients without sounding desperate.

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Episode notes

#598 Does pitching your services feel overwhelming? You’re not alone! In this episode hosted by Kirsten Tyrrel, copywriting expert Lisa Fernandez shares her holistic approach to pitching with confidence and authenticity. From navigating career uncertainty to building a thriving freelance business, Lisa reveals how trusting your instincts, embracing resilience, and leading with value can transform the way you connect with clients. Lisa is a story-driven copywriter and strategist who creates content that drives results. Lisa believes storytelling is the most powerful way to inspire, connect, and create meaningful change. Whether you're just starting out or refining your sales strategy, this conversation is packed with actionable insights to help you pitch from a place of alignment — without feeling desperate or pushy. Tune in and get ready to elevate your approach to selling your services!

(Original Air Date - 2/28/25)

What we discuss with Lisa:

+ Overcoming fear of pitching

+ Lisa’s career transition story

+ The power of specificity & authenticity

+ Detaching from pitch outcomes

+ Trusting intuition in business

+ Pitching as an ongoing skill

+ Rethinking job security myths

+ Handling rejection with resilience

+ Bridging employment & entrepreneurship

+ Pitching as a creative process