How Leaders Lead with David Novak

Jim McCann, American entrepreneur and former CEO of 1-800-Flowers – Find a way to connect

26 snips
Nov 13, 2025
Jim McCann, the founder and former CEO of 1-800-Flowers, initially stepped into the business world from social work and bartending. He shares how vital customer relationships were to his brand's success and recalls lessons learned from working with teens, emphasizing connection and authenticity. McCann also delves into strategic product expansion based on customer behavior, the impact of technology like AI on leadership, and the importance of corporate culture in driving innovation. His insight demonstrates that genuine connection remains paramount in leadership.
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INSIGHT

Business Is About Relationships Not Products

  • 1-800-Flowers isn't primarily a flower company; it's in the relationship business helping people express themselves.
  • Jim McCann built products and messaging around enabling human connection, not just transactions.
ANECDOTE

Flowers As An Icebreaker

  • Teresa hadn't spoken to her sister for seven and a half years and sent a simple floral note saying "I still love you."
  • The flowers broke the ice and restored their relationship the next day.
ANECDOTE

Grandmother's Tough Love

  • Jim bought the 1-800 number company without proper due diligence and assumed undisclosed debt.
  • His grandmother refused bankruptcy and told him to "figure it out," which motivated him to solve the problem.
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