Decoder with Nilay Patel Remix: Google Zero is here — now what?
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Nov 21, 2024 In this engaging discussion, Giselle Navarro, the managing editor of HouseFresh, addresses the dramatic changes in Google's algorithms and their disruptive impact on small websites. She shares her alarming experience of significant traffic loss due to 'Google Zero.' The conversation delves into the challenges independent content creators face in an AI-dominated search landscape and emphasizes the need for community trust and alternative platforms to sustain engagement. Navarro also raises concerns about transparency in Google's operations and how businesses can adapt to these rapid shifts.
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Mountain Weekly News Traffic Drop
- Mike's site, Mountain Weekly News, lost 91% of its traffic due to Google updates.
- However, his reviews still rank high on Bing.
Telly Visions Traffic Decline
- Ani, editor at Telly Visions, experienced steady traffic growth until 2023.
- Since a Google update in March, traffic has dropped by 75%.
eRideHero Traffic Drop
- Rasmus, who runs eRideHero.com, saw traffic plummet from 100,000 to 4,000 visitors monthly.
- This represents a 95% drop after a Google update.