
Remix: Google Zero is here — now what?
Decoder with Nilay Patel
The Google Zero Effect
This chapter examines the impact of recent Google algorithm updates on small web-based businesses, focusing on the struggles faced by independent content creators in the micromobility and athletic footwear sectors. The speakers share personal experiences of declining website traffic and the growing concern over reliance on Google for referrals amidst changes implemented by AI-driven features.
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