Girlboss Radio How to Take Your Social Media Skills Pro with Taylor Loren
Jul 27, 2021
Taylor Loren, Social Strategist, shares insights on building brand powerhouses through social media, transitioning from content creation to senior marketing roles, personal branding on Instagram, and navigating burnout in the social media industry. The podcast delves into the evolving role of social media managers, creating new roles for career growth, and redefining success and personal fulfillment.
AI Snips
Chapters
Transcript
Episode notes
Social Became A Strategic Business Function
- Social media went from intern tasks to a core front-facing business role in under a decade.
- This rapid legitimization created new career paths and high-stakes responsibility for brands.
Early Travel Account Sparked A Career
- Taylor launched a travel Instagram in 2014 and gained 28,000 followers within two months.
- Early creator success taught her the dynamics of content growth and partnerships.
Specialize To Win In Modern Social
- Specialize: pursue roles like TikTok creator, community manager, or analytics strategist rather than one-person-does-everything.
- Build complementary programs (branded content creators, freelancers) to scale video output.