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How to Take Your Social Media Skills Pro with Taylor Loren

Girlboss Radio

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Evolving Role of Social Media Managers in the Digital Era

The chapter delves into the evolution of social media platforms, the changing responsibilities and importance of social media managers in the business world, and the rise of specialized roles like branded content creators. It discusses the challenges of juggling multiple tasks within a social media role, the evolving demands of new platforms like TikTok, and the growing significance of quantifying social media ROI in the digital age.

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