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Duncan Hines' Restaurant Guide Origin
- Duncan Hines started by listing reliable restaurants for travelers in the 1920s when dining out was rare and unsafe.
- His guide grew so popular he licensed his name to restaurants and later to brownie mix products.
System Changes Enabled Brands
- The success of Duncan Hines and Betty Crocker depended largely on systemic changes like increased car travel and more women working.
- These wider shifts created demand for trusted food brands and convenient products like Betty Crocker Brownie Mix.
Container Ship Revolutionized Walmart
- Walmart's growth relies on the invention of the container ship, which revolutionized shipping efficiency by standardizing cargo handling.
- This system innovation minimized shipping costs and enabled Walmart's strategy of offering low prices with a vast product range.