Systems thinking
Akimbo: A Podcast from Seth Godin
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Introduction
In the 1920s, Duncan Hines made his first fortune by licensing restaurants to put a sign out front of their restaurant announcing that Duncan Hines himself had approved their restaurant. Later, because of his interest in food safety, he was open to the idea of licensing his name to a company that made canned goods and ultimately brownie mix. We'll be back in a second after this message from our sponsor.
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