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Moving Marketing to the Boardroom with Goodway Group CEO Jay Friedman
Nov 20, 2024
Jay Friedman, CEO of Goodway Group, a 95-year-old evolving marketing firm, shares his insights with Eric Franchi and Joe Zappa. They discuss the importance of elevating marketing's role within corporate strategy and the need for collaboration between CMOs and financial leaders. Jay emphasizes building trust through transparency and showcasing marketing's impact with data. He addresses challenges in creating a positive workplace culture while fostering growth, and the necessity for bold, innovative marketing strategies that truly connect with audiences.
39:05
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Quick takeaways
- Jay Friedman asserts that marketing should be prioritized in boardroom discussions as a key driver of business growth and strategy.
- The podcast emphasizes the importance of incrementality in measuring marketing effectiveness to better optimize advertising strategies and resource allocation.
Deep dives
The Evolution of Goodway Group
Goodway Group has undergone transformative changes since its inception nearly 95 years ago, transitioning from a printing company to a multi-faceted marketing entity. The expansion into digital marketing began around 2006, coinciding with the rise of programmatic advertising, which the company embraced for its efficiency. Goodway now operates multiple brands, including a specialized agency for brands and a global consultancy, continually adapting to the evolving advertising landscape. This growth reflects a commitment to innovation and understanding the complexities of modern media markets.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode